Blu is a blue peacock that is extremely snobbish and prideful. He is an egomaniac who thinks very highly about himself, to the point of pretending to be a king.
He is very vain and loves to show it. He often has others make statues of himself and tries to become a high official such as a mayor. He craves attention so he often tries to enter contests and he will do anything to win them, even cheat. He dies often because of this.